Purple Style Labs Limited
Company at a glance · Human reviewed · 26 Aug 2026
The business, in brief
Purple Style Labs Limited operates a multi-brand luxury omni-channel fashion platform in India known as Pernia's Pop-Up Shop, offering curated selections of luxury designer wear across womenswear, menswear, jewelry, accessories, and kidswear through online channels and physical Experience Centers.
- Customer concentration
- 30.24% top 10 customers
- Total borrowings
- ₹371.4 cr Fiscal 2026
- Womenswear
- Menswear
- Jewelry
- Accessories
- Kidswear
* Estimated date based on the standard exchange timeline. Unmarked dates are exchange-reported.
Calculated at the upper band of ₹575.00 per share. Amounts exclude blocked-funds variation.
Prospectus dossier
Numbers, plans & pressure points
A focused reading of the company's reported financials, planned use of proceeds, business strengths and material risks.
A multi-year view
Figures retain the units reported in the RHP| Fiscal year | Revenue | Profit after tax | Operating cash flow | Borrowings | Net worth |
|---|---|---|---|---|---|
| Fiscal 2026 | ₹557.84 cr | ₹-285.4 cr | ₹-34.9 cr | ₹371.4 cr | ₹-52.28 cr |
| Fiscal 2025 | ₹489.91 cr | ₹-188.38 cr | ₹-45.19 cr | ₹112.79 cr | ₹117.5 cr |
| Fiscal 2024 | ₹504.37 cr | ₹-47.71 cr | ₹-31.34 cr | ₹116.33 cr | ₹39.51 cr |
01 Use of funds
Where the
money goes.
03stated objects
in the filing
Investment in our wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in IndiaRHP p. 110
Funding towards sales and marketing expenses to be incurred by our CompanyRHP p. 110
General corporate purposesRHP p. 110
02 Growth case
What could drive
the business.
06signals found
in the filing
Multi-brand omni-channel luxury platform in India with a wide portfolio of products and strong designer relationshipsRHP p. 175
Robust international presenceRHP p. 179
Powerful network effects resulting in robust customer retention and high monetizationRHP p. 179
Increasing Working age PopulationRHP p. 144
UrbanizationRHP p. 145
Women in WorkforceRHP p. 146
03 Risk factors
Read the downside first.
Selected material risks disclosed in the RHP. Read these before the upside case. This summary is not a substitute for the prospectus.
History of Losses and Negative Retained Earnings
We have in the past incurred losses, negative retained earnings amounting to ₹7,102.86 million as of March 31, 2026 and negative net cash flows from operating activities.
High Concentration in Womenswear Category
We derive a substantial portion of Total PPUS GMV from the womenswear category (77.70%, 75.66% and 77.88% of our Total PPUS GMV in Fiscals 2026, 2025 and 2024).
Dependence on Experience Centers for GMV
We depend on our Experience Centers for a significant portion of our Total PPUS GMV (our PPUS GMV derived from our Indian Experience Centers was 74.72%, 66.41% and 56.20% of the Total PPUS GMV for Fiscals 2026, 2025 and 2024).
Reliance on Top Designer Brands
We depend on our top Designer Brands for a significant portion of our Total PPUS GMV (our top 10 Designer Brands contributed 30.24%, 26.54% and 23.44% of our Total PPUS GMV in Fiscals 2026, 2025 and 2024).
Indebtedness and Covenants
We have incurred indebtedness in the past. Our inability to obtain further financing or meet our obligations, including financial and restrictive covenants under our debt financing arrangements could adversely affect our business.
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